1. We believe that a desire for healthy skin transcends race, orientation, physical abilities, and any other characteristic that human beings manage to come up with to divide one person from another. 

  2. We believe that representation is an important key to creating a beauty industry that is inclusive, so as a growing line we are constantly focused on creating products that address the unique needs of a variety of skin hues, types, and ages.

  3. We believe that how someone feels about their external appearance influences how they relate to their own bodies and to others. We create body care with the goal of helping people discover their most comfortable and confident selves.

  4. We believe that confidence with ones external appearance is just one part of meaningful living. Truly meaningful living fosters mental and emotional wellbeing, encourages a sense of adventure, and prioritizes our relationships to others and the world around us.